You must connect your entity with the latest tech trends like Augmented Reality (AR) and Virtual Reality (VR) in the digital world. Companies who are availed AR VR development company are already reaping benefits from it. These trends help you to transform those fictional stories into non-fictional ideas. A research firm Tractica predicts that business spending on VR technology is about to reach $9.2 billion in 2021. The Augmented Reality (AR) market forecast is expected to hit $70-$75 billion in revenue by 2023. Let’s figure out why your business must also connect with these two emerging techs in this article.
Reasons your business need AR and VR technology
Takes the store to the customer
If you are running a furniture or shoe shop, leveraging AR technology will help you provide consumers with the ability of firsthand experience the product. Companies like IKEA (Furniture Company0 and Converse (Footwear Company) is already using AR technology to improvise consumer experience. Consumers don’t need to physically visit the store and get real-time experience by sitting at home using AR tools. It allows users to experience the products as if they already had them visually.
Provides real-life simulations
AR and VR technology brings unlimited possibilities for teaching and learning by providing immersive real-life simulation in the context of education and learning industries. It gives a real psychological experience that helps learners getting authentic virtual experience implemented in real life. For instance, medical scholars can practice surgical methods without patients or space science students prepared for astronauts.
Data becomes more accessible with AR and VR
Big Data is unable to describe the data present in the 3-D world. Augmented Reality and Virtual Reality bridges the gap between the digital world and the real world. It enables users to use data into the context directly, which eventually enhances the ability to understand and act on information. One of its real examples is Changi Airport, where these technologies optimize ground staff. Likewise, you can also think about these technologies for seamless accessing, processing, handling, and analyzing data.
Magnify impulse purchase
Retail companies who leverage these technologies, witness a surge in an impulse purchase. It is found that 72% of consumers ended up shopping to experience the company's unique features. Although few consumers love shopping with conventional processes but rest like buying a product they come across.
Give a head start to your business with AR and VR
AR and VR, these tools promise effective outcomes and drive sales for our business. It helps you in consumer engagement, optimizing workforce and provide real-life simulations for better customer experience. To build loyalty and trust in your brand, you must leverage these advancements and transform your business in a new manner. You can also connect with VR Solutions Company to make this job more manageable.